Pitacs 3
An efficient and creative marketing department for
Product Information Management
for an international distributor
Are you a retailer or distributor seeking efficiency and have a desire to lead your field?
Planning and implementing a product or service information management system is a key element of the digital transformation of business processes.
The 301 team has worked with companies and organisations such as The National Audit Office (NAO) and Johnson & Johnson to review, advise and deliver on best practice. Then to implement those processes in storing and publishing material over many years of consultancy and production work.
In 2024 a data revolution via a product information system (PIM) was proposed to the Pitacs Group of brands and businesses to support the sales and marketing. This is now being realised with the collation and checking of data, image creation and technical documentation enabling the publishing of comprehensive material in multimedia on the six brands and 12,000 products. The accurate data and imaging is now available to their customers by direct channel feed or web service. It is viewed as a key business efficiency internally and a competitive advantage externally.
Collating the data
A brand review for the business owners revealed opportunities for developing the branding, streamlining the production of marketing literature and growing the business.
Generating imagery
The superb craftsmanship of the products was highlighted in new product literature, direct-to-consumer ecommerce website and sales promotions.
Delivering to customers
The transitioning from a manufacturer/distributor to a wholesaler/retailer has been a step-change for the business.
The collection is now supplied to 34 countries.
Brands are aiming to identify the very essence of their appeal and translate that effectively to their customers and clients. We work with corporate brand managers or business directors in refining the selling proposition, establishing a clear strategy, creating highly professional and distinctive material to deliver effective results.
Contact 301 to discuss your brand and ecommerce website.Call 020 7060 6301 or email us.
Pitacs 2
Marketing Direction for
Heating, lighting and electrical brands
for an international distributor
An impressive delivery of catalogues, packaging, data and promotion over more than 8 years has helped the group increase turnover five-fold.
The Pitacs Group is an international distributor of heating, lighting and electrical cable products. They commissioned 301 to establish a creative, efficient and effective marketing department to provide their customers with all their requirements in order to maximise sales.
David Boxall of 301 became the acting marketing director and set up and manages a combined internal and outsourced marketing team to complete four key business needs:
- Brand management
- Publishing of sales and promotional marketing material
- Creation of product packaging
- Delivery of a product information management system
It is an impressive output of what are known to the team as ‘brand, promo, packs and PIM’.
The 301 team has now worked with the Pitacs Group for over 8 years, in which time the business has seen a five-fold increase in turnover. The owners have stated that 301 are their best supplier in their 35 years of business.
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Reviewing the brand
A brand review for the business owners revealed opportunities for developing the branding, streamlining the production of marketing literature and growing the business.
Designing and delivering
The superb craftsmanship of the products was highlighted in new product literature, direct-to-consumer ecommerce website and sales promotions.
A new outlook
The transitioning from a manufacturer/distributor to a wholesaler/retailer has been a step-change for the business.
The collection is now supplied to 34 countries.
Brands are aiming to identify the very essence of their appeal and translate that effectively to their customers and clients. We work with corporate brand managers or business directors in refining the selling proposition, establishing a clear strategy, creating highly professional and distinctive material to deliver effective results.
Contact 301 to discuss your brand and ecommerce website.Call 020 7060 6301 or email us.
Pitacs
An efficient and creative marketing department for
Heating, lighting and electrical brands
for an international distributor
An impressive delivery of catalogues, packaging, data and promotion over more than 10 years has helped the group increase turnover five-fold.
Pitacs Limited are international market leaders in the design and production of aesthetically-pleasing, ultra-reliable heating solutions. They take great pride in turning the humble radiator or towel rail into a thing of unexpected beauty and unrivalled performance. The striking collection has been created, crafted and hand-finished by experts, using only the finest quality stainless steel.
The founder of the radiator brand approached 301 to review its brand positioning, marketing and website to help increase sales in the UK and internationally to grow the business.
The stunning, stainless steel radiators were presented as ‘sculptural heating’ in carefully-crafted product literature, an easy-to-use website, a trade show video and enticing promotions.
301 delivers a highly efficient and creative marketing department for six brands. We publish product catalogues, develop product packaging and product promotion.
A significant achievement is the delivery of digital transformation, including the delivery of a product information system (PIM) for 12,000+ products, comprising comprehensive technical data and imagery.
Reviewing the brand
A brand review for the business owners revealed opportunities for developing the branding, streamlining the production of marketing literature and growing the business.
Designing and delivering
The superb craftsmanship of the products was highlighted in new product literature, direct-to-consumer ecommerce website and sales promotions.
A new outlook
The transitioning from a manufacturer/distributor to a wholesaler/retailer has been a step-change for the business.
The collection is now supplied to 34 countries.
Brands are aiming to identify the very essence of their appeal and translate that effectively to their customers and clients. We work with corporate brand managers or business directors in refining the selling proposition, establishing a clear strategy, creating highly professional and distinctive material to deliver effective results.
Contact 301 to discuss your brand and ecommerce website.Call 020 7060 6301 or email us.
AEON
Unexpected beauty and unrivalled performance
Aeon designer radiators
Which is your favourite design?
We invite you to explore the AEON Collection of stainless steel designer radiators.
AEON are international market leaders in the design and production of aesthetically-pleasing, ultra-reliable heating solutions. They take great pride in turning the humble radiator or towel rail into a thing of unexpected beauty and unrivalled performance. The striking collection has been created, crafted and hand-finished by experts, using only the finest quality stainless steel.
The founder of the radiator brand approached 301 to review its brand positioning, marketing and website to help increase sales in the UK and internationally to grow the business.
The stunning, stainless steel radiators were presented as ‘sculptural heating’ in carefully-crafted product literature, an easy-to-use website, a trade show video and enticing promotions.
Reviewing the brand
A brand review for the business owners revealed opportunities for developing the branding, streamlining the production of marketing literature and growing the business.
Designing and delivering
The superb craftsmanship of the products was highlighted in new product literature, direct-to-consumer ecommerce website and sales promotions.
A new outlook
The transitioning from a manufacturer/distributor to a wholesaler/retailer has been a step-change for the business.
The collection is now supplied to 34 countries.
Brands are aiming to identify the very essence of their appeal and translate that effectively to their customers and clients. We work with corporate brand managers or business directors in refining the selling proposition, establishing a clear strategy, creating highly professional and distinctive material to deliver effective results.