An app to enable FTSE100 companies to improve their financial decision making.
Lane, Clark & Peacock (LCP) is a firm of financial, actuarial and business consultants who work with a third of FTSE 100 companies. 301 have developed their digital branding and communications. Digital campaigns, videos, apps and microsites have been generated over a three-year period to increase the firm’s profile.
LCP’s success continues with the award of European Pensions Consultancy of the Year. The citation quoted the development of the LCP Visualise financial modeller as a key component. The User Interface (UI) of the modeller was designed by 301.
The 301 advertising team also devised its launch campaign: ‘Real-time Consulting’. The LCP partners are delighted with the success and the business it attracted.
Twelve films have been produced by 301 for the leading pensions consultant. The film to support the launch of LCP Visualise has been credited with attracting ‘significant new business’ and helped LCP win the title of European Pensions Consultancy of the Year. The animation of the iPad reveal was conceived and created by 301 to be the cornerstone of the real-time consulting campaign.
Up-to-date financial data
LCP recognised the desire of their larger clients to have up-to-date financial data to improve their decision making. They began developing an app to incorporate many data feeds.
UX & UI design
301 had been working on LCP’s digital branding and were commissioned to create a refined user interface design for LCP Visualise.
Launch campaign
LCP Visualise was launched with the campaign, ‘Real-time Consulting’ and included a microsite, video, animation and printed literature all developed by the 301 advertising team.