More than one million people attended the opening of the Bosphorus Bridge in Istanbul in 1973. The bridge's 40th anniversary and its impact on the growth of Turkey was commemorated by an exhibition created by 301 Design.

The ʻBridging Two Continents’ (İki Kıta Birleşirken) exhibition was shown at the Rahmi M. Koç Museum in Istanbul, initially for one year. Due to its popularity, the exhibition remained open for a further six months.

301 Design created a 200 square-metre exhibition which was displayed in the museum’s impressive 12th-century Byzantine building. It presented a photographic history of the bridge’s design and construction.

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An historic venue

It was a highlight for the 301 Design agency in London to work with the curator at the Rahmi M. Koç Museum to research, plan, design and produce a memorable exhibition to celebrate such a significant event in Turkey.

Designing and delivering

301 created a digital archive of over 3,000 original construction photographs and selected high-impact images and film footage to tell the story of bridging the mighty Bosphorus Strait, connecting Europe and Asia.

A powerful impact

Dual-language story-telling, enticing imagery and previously unseen films had a powerful impact on large numbers of visitors throughout the exhibition’s 18-month duration. An update is planned for 2023.

“I thought the exhibition was superb. The momentous nature and impact of the first bridge’s construction on Istanbul came out beautifully.”

Rafe Courage, Deputy Consul-General, British Consulate, Istanbul

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