Are you a retailer or distributor seeking efficiency and have a desire to lead your field?
Planning and implementing a product or service information management system is a key element of the digital transformation of business processes.
The 301 team has worked with companies and organisations such as The National Audit Office (NAO) and Johnson & Johnson to review, advise and deliver on best practice. Then to implement those processes in storing and publishing material over many years of consultancy and production work.
In 2024 a data revolution via a product information system (PIM) was proposed to the Pitacs Group of brands and businesses to support the sales and marketing. This is now being realised with the collation and checking of data, image creation and technical documentation enabling the publishing of comprehensive material in multimedia on the six brands and 12,000 products. The accurate data and imaging is now available to their customers by direct channel feed or web service. It is viewed as a key business efficiency internally and a competitive advantage externally.
Collating the data
A brand review for the business owners revealed opportunities for developing the branding, streamlining the production of marketing literature and growing the business.
Generating imagery
The superb craftsmanship of the products was highlighted in new product literature, direct-to-consumer ecommerce website and sales promotions.
Delivering to customers
The transitioning from a manufacturer/distributor to a wholesaler/retailer has been a step-change for the business.
The collection is now supplied to 34 countries.
Brands are aiming to identify the very essence of their appeal and translate that effectively to their customers and clients. We work with corporate brand managers or business directors in refining the selling proposition, establishing a clear strategy, creating highly professional and distinctive material to deliver effective results.