An impressive delivery of catalogues, packaging, data and promotion over more than 8 years has helped the group increase turnover five-fold.
The Pitacs Group is an international distributor of heating, lighting and electrical cable products. They commissioned 301 to establish a creative, efficient and effective marketing department to provide their customers with all their requirements in order to maximise sales.
David Boxall of 301 became the acting marketing director and set up and manages a combined internal and outsourced marketing team to complete four key business needs:
- Brand management
- Publishing of sales and promotional marketing material
- Creation of product packaging
- Delivery of a product information management system
It is an impressive output of what are known to the team as ‘brand, promo, packs and PIM’.
The 301 team has now worked with the Pitacs Group for over 8 years, in which time the business has seen a five-fold increase in turnover. The owners have stated that 301 are their best supplier in their 35 years of business.
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Reviewing the brand
A brand review for the business owners revealed opportunities for developing the branding, streamlining the production of marketing literature and growing the business.
Designing and delivering
The superb craftsmanship of the products was highlighted in new product literature, direct-to-consumer ecommerce website and sales promotions.
A new outlook
The transitioning from a manufacturer/distributor to a wholesaler/retailer has been a step-change for the business.
The collection is now supplied to 34 countries.
Brands are aiming to identify the very essence of their appeal and translate that effectively to their customers and clients. We work with corporate brand managers or business directors in refining the selling proposition, establishing a clear strategy, creating highly professional and distinctive material to deliver effective results.
