Bank Leumi UK
Enabling businesses to flourish
Bank Leumi UK
Promotional corporate video
An 80-second video to attract hotel and property clients to Leumi UK's corporate banking.
Bank Leumi UK is the London-based subsidiary of the internationally-renowned Israeli banking group. 301 produced a video to support the bank’s focus on financing new real estate and hotel developments in some of Europe’s major cities.
The video production will feature on a new website (by NXT) and has been highly praised by the bank’s senior management and clients.
A business transformation
Bank Leumi UK embarked on a transformation of the business in 2020 and commissioned 301 to carry this message in a corporate video.
Video production
After gaining a deep understanding of the Leumi UK business, 301 wrote the script, created the storyboard and identified a quality selection of clips for use.
Realising potential
The bank is presented highly effectively as ‘Your Financial Partner’ to help clients realise their potential.
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Contact 301 to discuss your corporate communications and advertising campaigns. Call 020 7060 6301 or email us.
CEMAR
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CEMAR
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Contract Event Management and Reporting (CEMAR) had well established cloud-based software in the construction sector and were looking for rapid expansion. They approached 301 to reassess their brand and marketing, and forge a plan to help achieve their business objectives.
One of the key components was a series of videos to promote the business and its software. This work also included a comprehensive marketing plan, a new website (developed by NXT) exhibition stand, sales and marketing collateral and digital campaigns.
The video output was recognised as having a key role in attracting both new business and a trade sale to German software house, Thinkproject within 12 months.
A wonderful opportunity
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Designing and delivering
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Engineering impact
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Contact 301 to discuss your corporate communications and advertising campaigns. Call 020 7060 6301 or email us.
B2
301 has solid experience in working with brands over substantial periods of time, overseeing the journey from initial launch through to becoming established, enjoying significant commercial success and then evolving and growing the business so it can stand the test of time and thrive well into the future.
Our work with leading engineering brand, Brown Beech and Associates (B2) over a number of years shows the positive impact that professional branding support can have through the lifespan of a business that is not content to merely survive, but to thrive and develop to keep pace with the world around it. Our working relationship with B2 has passed through four distinct stages.
1. In the beginning
The launch of B2
Brown Beech and Associates (B2) was set up in 1987 during the construction of the Second Bosphorus Bridge by a successful designer and civil engineer. Its aim was to pursue the art of long-span suspension bridge design across the world and to promote excellence in the field of civil engineering. David Boxall, now MD of 301 Design, joined the business soon after it started with a brief to help form the modern consulting engineering business and guide the evolution of its brand. David continues to collaborate with the founders of the business to this day, and to promote the legacy of its renowned lead designer, Dr William (Bill) Brown.
Brand management was integral to the running of the business from the word ‘go’, and David Boxall was soon appointed as the General Manager of the Consulting Engineers. In addition, he set up a design agency, now known as 301 Design, offering brand management to other businesses across various sectors. The branding work that David oversaw at B2 helped inform 301 Design’s approach to its own design projects and the agency is now in great demand from major clients such as Johnson & Johnson, National Audit Office, Prudential, University of London, BT, ICE, Novartis and other ambitious business owners across the UK and Europe.
2. Growing the brand
The rise of B2
"Every long-span bridge project is a new challenge. Brown Beech's objective must be to span distance more successfully than ever before, setting new standards in design and construction. It is our duty as designers and engineers to recognise, scrutinise and exceed past achievements."
Dr William Brown OBE RDI C.ENG
Brown Beech and Associates quickly became established as one of the world’s leading consultancies, thriving throughout the 1990s as a key player in the highly-specialised field of long-span bridge design and engineering. Clients were attracted by the company’s high level of expertise, clarity of communications and speed of delivery. Before long, Brown Beech had become known across the world of engineering as B2. Accompanying brand assets were generated and the b2.co.uk website domain name was registered in 1996 to showcase the ground-breaking bridge designs that were being produced by the business.
The incredible output of projects and designs being produced by B2 during this stage in its life were the second Bosphorus Bridge, several motorway bridges and technically complex long-span bridges, such as the Dardanelles Crossing, Java-Bali Bridge, Izmit and Messina Crossing, a proposed 3,300m single-span bridge connecting Italy to Sicily. Not to mention construction engineering work for Storebaelt and in Hong Kong and China.
3. Guiding the brand
Capitalising on success
B2 has always been what we would nowadays call an ‘agile’ business, with a shallow hierarchy and ability to identify and take advantage of the latest technology available. Part of the reason for its success and ability to move with the times was the constant adherence to the identified brand values of ‘expertise’, ‘innovation’, ‘experience’, ‘openness’ and ‘efficiency of delivery’. These values informed and inspired strong branding and ensured a long-term reputation for versatility and excellent customer relationships.
As the business grew and its reputation for excellence spread around the world, it was an inspiring time. The business enjoyed a hive of creativity and interest from engineers across the world. David and his team crafted and delivered presentations to top international conferences with excellent feedback and many subsequent enquiries. We created cutting-edge 3D bridge simulations and built our own wind-tunnel for testing. We generated vast numbers of publications and enjoyed top-level communications and collaborations with governments, financiers, the steel industry and designers from such diverse fields as F1 motorsport, aeronautics and product creation.
Six-part brand strategy plan
David devised a workable long-term strategy to inform the work he did on brand management for B2. Using six separate sections, he turned the company’s original vision into a comprehensive brand management plan that ensured its long-term survival and the admiration of peers, customers and other key audiences around the globe.
1. Plan
The brand management strategy started with a strategic business plan that encompassed the vision and ambitions of B2’s founders.
2. Review
The next stage was to conduct a full audit about how the brand is being perceived and how it compares with competitor brands.
3. Commitment
Work continued to ensure ongoing awareness of and engagement with a strong, clear brand through active brand management.
4. Consistency
We maintained a consistent brand message and market position using a sustained programme of activity to avoid confusion or dilution of the image we wanted to portray.
5. Creativity
Never resting on our laurels, we enhanced the brand through continual, creative development to maintain leadership in a competitive field, spotting unique opportunities to stand out where possible.
6. Value
Our hard work building brand equity paid off as customers continued to commit to B2 and recognise the value of its services and expertise.
4. Into the future
The publishing foundation
B2 was extremely successful for many years, so much so that it was eventually sold to a larger engineering practice, which prized it for its impressive assets and achievements. Part of the agreement was that the legacy of Bill Brown would be maintained under the original B2 name.
To that end, 301 continues to publish bridge design and engineering material on behalf of the Bill Brown Foundation, B2.co.uk. In 2015, David Boxall wrote and published Bill Brown’s Bridges, a 148-page biography of the engineer. Additionally, he produced a 200 square metre exhibition about Bill Brown’s work on the two Bosphorus bridges. Called Bridging Two Continents, the exhibition went on display in Istanbul for 18 months (six months longer than planned, by popular demand). The team has also contributed to several TV programmes and publications on the subject.
More projects are in the pipeline, including updating and re-publishing the B2.co.uk website and providing content for an exhibition about the Çanakkale Bridge in Turkey. Originally conceived by Bill and the B2 team in the 1990s, it will become the world’s longest single span bridge when work is completed in 2023. The new bridge will feature many design innovations borne out of work completed on the Second Bosphorus Bridge, thus providing a pleasing link back to the moment in time when the B2 brand management programme first began for David and his team.
Contact the 301 team to discuss the management of your brand. Call 020 7060 6301 or email us.
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LCP Visualise
An app to enable FTSE100 companies to improve their financial decision making.
Lane, Clark & Peacock (LCP) is a firm of financial, actuarial and business consultants who work with a third of FTSE 100 companies. 301 have developed their digital branding and communications. Digital campaigns, videos, apps and microsites have been generated over a three-year period to increase the firm’s profile.
LCP’s success continues with the award of European Pensions Consultancy of the Year. The citation quoted the development of the LCP Visualise financial modeller as a key component. The User Interface (UI) of the modeller was designed by 301.
The 301 advertising team also devised its launch campaign: ‘Real-time Consulting’. The LCP partners are delighted with the success and the business it attracted.
Twelve films have been produced by 301 for the leading pensions consultant. The film to support the launch of LCP Visualise has been credited with attracting ‘significant new business’ and helped LCP win the title of European Pensions Consultancy of the Year. The animation of the iPad reveal was conceived and created by 301 to be the cornerstone of the real-time consulting campaign.
Up-to-date financial data
LCP recognised the desire of their larger clients to have up-to-date financial data to improve their decision making. They began developing an app to incorporate many data feeds.
UX & UI design
301 had been working on LCP’s digital branding and were commissioned to create a refined user interface design for LCP Visualise.
Launch campaign
LCP Visualise was launched with the campaign, ‘Real-time Consulting’ and included a microsite, video, animation and printed literature all developed by the 301 advertising team.
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Contact 301 to discuss your corporate communications and advertising campaigns. Call 020 7060 6301 or email us.
Great North Engineering Experience
2.6 billion people across the world have gained access to improved drinking water since 1990. However, the United Nations recognise that 663 million remain in great need of an improved supply.
The Institution of Civil Engineers’ WATER exhibition explores this global challenge and shows how civil engineers can help transform lives. It opened on World Water Day, 22nd March, at the ICE’s headquarters in Westminster. Graphic panels written and produced by 301 show the impact of engineering projects and engineers who are supplying drinking water, protecting communities from flooding, sanitising cities and building dams for hydropower generation and agricultural irrigation.
Creating a series of highly successful exhibitions for the ICE has been a recent highlight for 301 Design.
Visit the exhibition website and take a virtual online tour here.
A wonderful opportunity
301 Design were commissioned to work with the Institution of Civil Engineers, Institution of Mechanical Engineers and the Institution of Engineering and Technology to develop the exhibition’s content.
Designing and delivering
We researched, wrote and designed displays to highlight global issues, display outstanding projects and present innovative engineers who are transforming lives across the globe.
Highlighting global issues
We have received such positive feedback: ‘301 have brought the power of water engineering to life and shown how civil engineers continue to shape the world’.
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ICE Water 2019
The United Nations recognise that 2.6 billion people across the world have gained access to improved drinking water since 1990. However, 663 million people remain in great need of an improved supply.
The Institution of Civil Engineers’ WATER exhibition explores this global challenge and shows how civil engineers can help transform lives. It opened on World Water Day, 22nd March, at the ICE’s headquarters in Westminster, London. Graphic panels written and produced by 301 show the impact of engineering projects and engineers who are supplying drinking water, protecting communities from flooding, sanitising cities and building dams for hydropower generation and agricultural irrigation.
A wonderful opportunity
The ICE commissioned 301 Design to create a water management exhibition to raise the profile of civil engineering and promote the work of engineers to students, the public and industry.
Designing and delivering
We researched, wrote and designed 200+ graphics and displays to highlight global issues, display outstanding projects and present innovative engineers who are transforming lives.
Engineering impact
We have received such positive feedback: ‘301 have brought the power of water engineering to life and shown how civil engineers continue to shape the world’.
Engineering Exhibitions
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Contact 301 to discuss your exhibition project. Call 020 7060 6301 or email us.
Építőmérnök 200
ICE 200 was a celebration of the bicentenary of the Institution of Civil Engineers. Following the success of the exhibition created by 301 at ICE's London headquarters, the displays were shown at an open-air exhibition in St Stephen's Square in Budapest, Hungary.
The exhibition was opened on a beautiful, sunny September evening by the Mayor of Budapest. It highlighted the important contribution civil engineering has made to society over the last 200 years and the challenges engineers help to solve throughout the world.
It accompanied the Hungarian engineering conference formally opened by HRH Prince Andrew, Duke of York, and the President of Hungary, Dr János Áder.
Are you planning a public exhibition? Get in touch to discuss on 020 7060 6301 or email us.
Opening up the world
The ICE entrusted 301 to re-present their bicentenary exhibition beyond their London headquarters, starting in the Hungarian capital. It was a key part of an event to support British-Hungarian trade.
An engaging exhibition
301 produced the exhibition in London and liaised closely with the exhibition’s curators in Hungary. The exhibition displays were adapted to suit the large-scale, open-air splendour of one of Hungary’s tourist attractions.
Reaching a wider audience
The popular square in central Budapest provided an ideal setting for tourists and locals to discover the world’s key civil engineering achievements. The exhibition then relocated to the city of Pécs.
Engineering Exhibitions
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Contact 301 to discuss an exhibition project. Call 020 7060 6301 or email us.
ICE Tunnel Engineering
How do you build a tunnel beneath The Channel, through a mountain range, or under a busy city? The mysterious world of tunnels was uncovered by 301 at an exhibition at the Institution of Civil Engineers.
Following on from the hugely popular Bridge Engineering exhibition, Tunnel Engineering traced the journey from Brunel’s Thames Tunnel of 1843 through to some of the world’s biggest current construction projects such as Crossrail and Tideway.
With a combination of engaging graphic displays, diagrammatic illustrations, infographics, videos and interactive screens, visitors were transported deep underground to discover how engineers create, solve, design and innovate to shape a better world.
If you are planning an exhibition to celebrate a key achievement, give us a call on 020 7060 6301 or email us.
Underground engineering
The ICE commissioned 301 Design to create an exhibition to explore how engineers have overcome the many challenges of constructing tunnels deep underground.
Tunnelling timeline
We researched 50 landmark projects to trace the engineering of the world’s longest, deepest and most ambitious tunnels. Graphic displays followed a Tube map-style timeline on the floor.
Inspiring young minds
The success of the exhibition has been in shedding light on the extraordinary engineering involved, inspiring the next generation of engineers, and exploring the effects tunnels have on our lives.
Engineering Exhibitions
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Contact 301 to discuss your exhibition project. Call 020 7060 6301 or email us.
ICE Bridge Engineering
How do you transform a quiet library environment into an engaging and exciting engineering exhibition?
This was the task undertaken by the Institution of Civil Engineers (ICE) and 301 Design. The ICE’s vision to inspire the next generation of civil engineers has been realised in a series of exhibitions at their London headquarters in Westminster.
The first of this series was Bridge Engineering, which showcased the world of bridges, the engineers who created them and featured the world’s longest LEGO® bridge. Iconic bridges from the great Victorian engineers to the modern day long-span specialists were portrayed with stunning large format graphics, all created by the 301 Design team.
A new exhibition space
The ICE commissioned 301 Design to create a bridge engineering exhibition to raise the profile of civil engineering and promote the work of engineers to students, the public and industry.
Designing and delivering
We planned the exhibition space and created the graphic displays to highlight outstanding bridge projects and present innovative engineers who are transforming lives across the globe.
An inspirational exhibition
Bridge Engineering was a huge success: ‘An inspirational exhibition for visitors young and old to learn about how engineers shape a better world’.
Engineering Exhibitions
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Get in touch with 301 to discuss an exhibition project. Call 020 7060 6301 or email us.
TIME LED
One of the UK’s leading suppliers of electrical cable and lighting required a product rebrand.
301 were the marketing managers of the parent company’s portfolio of brands and were commissioned to do a brand review and create a new brand concept. The 301 team explored the marketplace, the options and crated a new brand name, TIME. The brand promise was that the product could be delivered throughout the UK in 24 hours, on TIME. The directors gave immediate approval of the creative concept. It was distinctive but familiar and could be used to drive a creative advertising campaign for years to come.
The 301 brand team spotted a window of opportunity to register the trademark TIME within the categories of heating and lighting. An integrated campaign of digital, in-store and print media supported the launch and distinctive packaging designs have quickly established a consistent and memorable identity in the DIY and electrical marketplace.
The TIME brand was born and TIME Cables and TIME LED Lighting were to be distributed throughout the UK. The client enjoyed a three-fold increase in cable business which shows the power of brand building.
301 continues to help new and existing brands grow their businesses.
About TIME
A brand review revealed the opportunity to rebrand an electrical cable range and launch a new LED lighting business.
On TIME
The brand name and brand story was created by 301 and welcomed by the client. The brand identity was designed with brand guidelines, packaging design, point of sale, advertising and website.
Delivering TIME after TIME
The brand name TIME made an immediate impact and is stocked in leading retailers and electrical wholesalers. A three-fold increase in business followed.
