Mettis Group

A new group name and corporate identity for a newly-formed business of nine engineering companies, with a £200 million turnover, forging a link between the aerospace and orthopaedic sectors. 301 also produced a two minute film to launch the group into the financial and engineering communities.

"We are very pleased, we have a visually strong, yet simple logo which is easily recognisable and a name that is already firmly established in the engineering community. 301 Design are professional, competitive and very responsive and I would not hesitate to recommend their services." Mettis Group Marketing Director.

eBid

Rebranding and website design for eBid, the UK’s second largest and America's fourth largest auction site.

301 were commissioned to ‘take the business to the next level’ by re-branding and designing the ‘perfect auction site’.

A visual language was established based on the concept of friendship. The core logo is a roundel that links with products/national flags/individuals associated with eBid and its online services. Its flexible, dynamic and friendly.

"Since the launch of the new branding and website eBid has enjoyed a dramatic 400% increase in business." eBid Managing Director

The Wisley

The Wisley is a highly successful private members' club with unrivalled golf facilities. 301 have been design and web consultants for The Wisley for over 8 years, and have helped build the brand with identity guidelines, a prestigious club brochure and an up-to-date content-managed website.

Quantum Networks

301 were employed as consultants to investigate the brand's existing market position and identify competitive advantages.

As a result of the analysis, a marketing communications strategy was established. The strapline 'Total Efficiency' was introduced as a strategic and creative focus. It's short, sharp and to the point. It covered every aspect of Quantum's brand values and implied a firm promise and total commitment.

301’s marketing initiatives were implemented to include rebranding, a press advertising campaign, consumer-focused website and redesigned marketing materials and corporate communications. As a result the Quantum brand enjoyed its highest sales figures to date.

Wadsworth

301 were employed to update the long-established Wadsworth brand. Whilst maintaining the recognisable typeface, 301 introduced the stylised 'W' as a graphical device that meant communications material became instantly recognisable.

A comprehensive identity programme was established to ensure consistent and cost effective marketing communications.

The e-commerce website was re-written to integrate with internal stock control and CRM systems and the trade catalogue produced in a new and easy-to-use format.

Suretrack Rail

As a recruitment agency for the rail services industry, Suretrack called on 301’s experience to generate a visual brand identity and provide a technology platform to aid its recruitment services. The website enables consultants to easily resource candidates based on bespoke criteria entered on candidate registration.

"The website is looking good, I can certainly see it certainly saving us time as well as bringing in business and applicants." HR Manager, Suretrack Rail.